Website promotion

After your website is launched, we can provide a tailored promotional service which will drive highly-targeted visitors to the site via social networking, search engine optimisation and search engine marketing, and convert those visitors into paying customers.

Services available

Social networking

Your website will be updated to include social networking tools, such as Facebook 'like' buttons. Graphics such as banners can be provided to be used on Facebook, Twitter and Google Plus. Recommendations for uses of these platforms will be provided to you as required.

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Directory listings

Your website address and contact details are submitted to a wide range online directories such as TrueLocal, Yellow Pages and Hot Frog. Your website then receives more hits from all of the top online directory websites. Each month we find more directory sites to add your site to, and update your listing on existing sites.

Link building

Place links, articles and comments on other websites which direct users back to your site to increase your search engine ranking.

Your action plan

Depending on the services you select, the following steps may be employed in your tailored plan:

1. Research your target audience and competitors.
2. Set your online goals and key performance indicators.
3. Build/review a list of important keywords that represent your current and most relevant content and potential content.
4. Validate your keywords by testing and refining them with keyword selector tools such as Google Keyword Selector, Google Trends and Keyword Discovery.
5. Check your current ranking.
6. Optimise the website by improving its design, architecture and content.
7. Pursue link building and partnerships.
8. Promote the website on social networks and provide advice on maximising performance.
9. Use Google Analytics to track and analyse your performance for better results.