Marketing

Building a website is only a small part of a successful marketing plan. We can help you develop simple strategies that will make the most of your marketing dollars.

Marketing is all about interacting with consumers; buying and selling. To create the most effective marketing plan, we find out where you are right now, and where you'd like to be. Then, we'll put together a plan that will help you bridge that gap.

Some clients want us to come up with bold, innovative solutions. Others prefer to stick to tried and tested techniques. Whichever you prefer, we're here to make it happen.

Our range of marketing services includes:

• advertising campaigns
• copywriting
• search engine marketing
• social networking
• promotions
• direct marketing
• events
• letterbox drops.

Newsletters and e-marketing

If you're sick of managing a large contact list, want to get your message out to more people or reduce administration time, an online newsletter may be the solution you're looking for.

For businesses that only send the occasional newsletter or only have a small subscription list, we use and recommend Mailchimp.

Commonly known as e-marketing, an online newsletter can provide the following benefits:

• automation - contacts can subscribe, unsubscribe and update their own details online
• consistency - message templates can help you project a consistent feel across all of your communications
• efficiency - compose your message online, save your progress and send as many times as you like without the need for creating documents or sending attachments
• delivery success - typically, sending emails to a large number of recipients leads to your emails being blocked; e-marketing services avoid this issue
• measurability - track statistics on readership such as open rates and clicks.

We can handle your online marketing campaigns for you, or we can set up your account for you to manage - the choice is yours.

GO Creative designs e-newsletter templates so that you can focus on the most important part - the content. All messages are composed online with most of the formatting options you'd find in programs such as Microsoft Word.